CHOURAICHI MEHDI
UI/UX Designer & Front Developer
BBA IT
Multi-screen Experience
To introduce BBA IT as "The Cool IT Guys" in the BMW office, we came up with the solution for making a comic book style website and a story that will make it more enjoyable to read.
We came up with the solution of using 2-screens for interactivity. Utilizing not only a desktop style website to view the story, but also getting your mobile phone to act as a companion app.
Client /
BBA
Role /
Concept
UI/UX Designer
Agency /
Serviceplan
Year /
2017
Objectives
The objectivity of BBA IT is to reintroduce themselves to the rest of the department.
Reintroducing themselves as not just the I.T. department of a company, but as a department that kept striving to improve themselves and empower people through the product that they create.
Please do mind that a logo shouldn’t be viewed as a standalone and thus shouldn’t be just based on the logo. It should be seen with entirety of the whole branding system.
Concept
‘Don’t judge a book by its cover.’
People’s perception of BBA IT team is just purely based on stereotype and this
have to change.perception
People don’t think about, who’re the guys behind the scene, developing those innovating and creating tools. Tools to make people’s lives easier and also empower people.
And taking the fact that BBA IT are the one helping people to empower themselves, with confidence BBA IT should say it out loud that people shouldn’t judge a book by its cover.
Multi Screen Experience
We came up with the solution of using 2-screens for interactivity. Utilizing not only a desktop style website to view the story, but also getting your mobile phone to act as a companion app.
Multi Screen Experience
We came up with the solution of using 2-screens for interactivity. Utilizing not only a desktop style website to view the story, but also getting your mobile phone to act as a companion app.
As an example on this scene when the Capitan call his colleague Oracle on the Computer view we see the Capitan in his office talking on the phone and on the mobile screen we have a call the user should interact with to continue the story.
Below few other examples:
ChatBot
We create a chatbot also that can answer if the user has more questions about the unseen team