CHOURAICHI MEHDI
UI/UX Designer & Front Developer
Gaggenau digital showroom
FROM DISPLAY TO EXPERIENCE
Gaggenau’s new digital environment will be a shift from an internet in which information is the basic unit of currency, to one in which experiences are.
The user experience will feature a sensorial approach for a long lasting brand experience.
Intuitive, interactive, immersive: the creation of the mobile website is the opportunity to break the boundaries between the brand experience and the consumer: the Art of Extraordinariness is now at your fingertips (on a mobile phone and iPad with the possibility to extend it on a desktop).
Client /
Gaggenau
Role /
UI/UX Designer
Prototyping
Agency /
Serviceplan
Year /
2017
Boost Experience
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Creatively adapt Gaggenau’s design language suitable for China.
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Create a design with higher interaction/engagement.
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From clicks to swipe, tap or press.
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Adding Micro-interactions (these small design moments that keep users engaged, create unexpected delight and are almost invisible to everyone but the designer)
Create a dialogue
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Initialise an engaging user-flow and language.
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Offer instant feedback, contact and service options. (Chinese customers aren't going to pick up the phone to call you./ Never put your customers on hold again)