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My Role In this project
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We build journey maps to visualise the current way how phosphate extraction works. This helped us to understand who are the key actors of the extraction, how they interact, what their activities and their pain points (and tools they are currently using in each phase of the extraction.

The workshop sessions enabled the shaping of the current map of phosphate extraction, encompassing key journey phases, personas, activities, pain points, and the tools/platforms currently in use.

  • Conducted user research with end users and stakeholders

  • Initiated the process with user interviews to understand the roles and activities of prospectors and operators

  • Facilitated design thinking workshops to validate the current user journey and identify pain points

  • Collaborated on defining an ideal user journey and proposing solutions for identified pain points

  • Contributed to the development of a prototype and conducted testing with diverse end users

  • Validated the prototype's effectiveness

  • Delivered design screens to developers for the development phase

The Approach

The goal of the initiative is to digitalize prospectors' activities and enhance their interactions with operators throughout the entire process of rock extraction.

Web and mobile App


Prospektor is a Web and Mobile platform that facilitates following and controlling the entire process of rock extraction, ensuring seamless communication between Prospektor and the operator while generating activity reports for monitoring the progress of a given mine site

Client : 

OCP Group




UI/UX design



I employed the design thinking methodology to address challenges, translating it into a series of activities including interviews, focus groups, shadowing, workshops, prototyping, and testing.

User Interviews and Shadowing:

Key Findings from Interviews:

  1. Main Pain Points:

    • Delay in obtaining quality test results (sampling).

    • Lack of mechanisms for sharing observations within the prospectors' team.

    • Difficulty in tracking causes of soiling.

    • Lack of archiving and traceability

  2. Opportunities:

    • Tracking and archiving.

    • Enhancing prospectors' operational performance.

    • Improving coordination with operators.

Utilizing the principles of Design Thinking, I conducted extensive user interview sessions with various stakeholders and potential end users, alongside shadowing sessions within the mines to deeply understand their activities. The goals were to identify the main pain points, define the current journey map, and uncover desires and needs.


Who ?

The Output

Improvement Opportunities and Solutions:

  1. Preparation:

    • Increase the visibility of sampling results for all teams.

    • Design and share cross-sections (Parement Profiles).

    • Facilitate the sharing of observations and information within the prospectors' team.

  2. Drilling / Blasting / Stripping:

    • Provide visibility on instructions for operators in different positions.

    • Transmit the progress of anomaly treatments between operators in different positions.

  3. Desliming:

    • Increase visibility of weights created by prospectors at the preparation level.

    • Provide visibility on instructions for operators in different positions.

    • Transmit the progress of anomaly treatments between operators in different positions.

  4. Storage:

    • Integrate stock and its information into the platform.

    • Perform sampling on Stock T.N.

  5. Picking / Screening:

    • Monitor the current status of stocks at the picking stage.

    • Calculate the rate of contamination.

    • Access reports from fixed installations.

I invited participants from all stakeholders groups included prospectors, operators, défruitage managers, and the Product Owner.

These improvement opportunities, identified through collaborative workshops, will serve as actionable insights for optimizing the digitalization process and enhancing overall operational efficiency in phosphate extraction

Building Empathy:

Using both quantitative and qualitative data from interviews, surveys, and workshops, I defined two target group profiles Prospectors and Operators, enhancing my understanding of users' needs and experiences.

Ideal Journey Map:

In response to the improvement opportunities identified during the workshop, i developed an ideal journey map that outlines the proposed solutions and their implementation across various phases of the rock extraction process. This map serves as a visual guide, detailing the key actions, interactions, and tools utilized by prospectors, operators, défruitage managers, and other stakeholders at each stage of the journey.

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The Prototype 

Random Screens

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