CHOURAICHI MEHDI
UI/UX Designer & Front Developer
Browser
UC Browser
What could be more useful than a browser?
A content platform. That was the idea in 2016, when Alibaba’s mobile business decided to transform its core product into an addictive content stream. Since then, the world’s largest 3rd party browser — with more than 600 million users and over 100 million daily active users — is surfing on the thirst for news brought by the generations Y & Z.
Client /
Alibaba
Role /
UI Design
Agency /
Publicis
Year /
2023
Our solution:
matching the ultra-diversified and curious personalities of the “slash generation”. A generation fed by a limitless access to information with interests evolving as fast as a swipe. To accomplish that, we totally rethought the UI/UX which, needs to constantly evolve with the user in a fast-paced environment. Alongside, we developed a communication campaign that brings out the complexity of the youth target in a very simple way.
A platform as individual as you.
matching the ultra-diversified and curious personalities of the “slash generation”. A generation fed by a limitless access to information with interests evolving as fast as a swipe. To accomplish that, we totally rethought the UI/UX which, needs to constantly evolve with the user in a fast-paced environment. Alongside, we developed a communication campaign that brings out the complexity of the youth target in a very simple way.
Intuitive/Smart
Any research and customization become super intuitive with the new voice control interface and the smart tags suggestions.
Social/live
Build your own social circles and share your favorite content. Directly follow live streaming channels and never miss out the next live by enabling reminders.
Surprising/Slash
Don’t know what to look for? Get inspiring content with the “Slash Mode”. Shake your phone to get a surprising content based on your mood.
